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Alternative food consumption (AFC) : idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

Author

Listed:
  • Wided Batat

    (UL2 - Université Lumière - Lyon 2)

  • Paula Peter

    (SDSU - San Diego State University)

  • Handan Vicdan

    (EM - EMLyon Business School)

  • Valerie Manna

    (Lincoln University [Nouvelle-Zélande])

  • Ebru Ulusoy
  • Emre Ulusoy

    (YSU - Youngstown State University)

  • Soonkwan Hong

    (MTU - Michigan Technological University)

Abstract

This paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability and a state of food well-being. Specifically, we propose a holistic framework in order to identify factors that influence its adoption: idiocentric (functional, ideological and experiential) and allocentric (situational, sociocultural and institutional). The proposed framework provides a basis for discussion on how marketing can contribute to the establishment of AFC in western society and contribute to sustainability and food-well-being among low socio-economic status (SES) consumers. Marketing and public policy implications of this framework are discussed in light of food consumption by low SES consumers, a target particularly vulnerable to flawed states of food well-being.

Suggested Citation

  • Wided Batat & Paula Peter & Handan Vicdan & Valerie Manna & Ebru Ulusoy & Emre Ulusoy & Soonkwan Hong, 2017. "Alternative food consumption (AFC) : idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers," Post-Print hal-02312038, HAL.
    • Handle: RePEc:hal:journl:hal-02312038
    DOI: 10.1080/0267257X.2017.1289974
    as

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    Citations

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    Cited by:

    1. Renata Nestorowicz & Ewa Jerzyk & Anna Rogala, 2022. "In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well," IJERPH, MDPI, vol. 19(3), pages 1-15, January.
    2. Hiroko Oe & Yasuyuki Yamaoka, 2023. "How to Support Expanding Sales Channels of Agri-Food Products in New Markets: Healthiness and New Experiences of Tunisian Olive Oil," Businesses, MDPI, vol. 3(3), pages 1-20, June.

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