The media’s approach to digital entrepreneurship[Le paradigme médiatique sur l’entrepreneuriat numérique]

The study of the media treatment of start-ups allows us to attribute three characteristics to the commentators of the entrepreneurial ecosystem. First, journalists have a relatively uniform perception of entrepreneurship. They express convergent opinions on subjects that could in fact be debated. Second, journalists base their convictions on questionable assumptions. They defend points of view opposed to the results of research in Management Sciences. For example, they overemphasize the ideas and the vision of entrepreneurs. Lastly, commentators are aware of their approximations and assume them. They select their subjects with a method that they know makes them victims of the continual storytelling of entrepreneurs. Journalists then present romanticized facts, often far from reality, to their audiences.