The effect of country of origin on the willingness to pay: when you love it, you do not count the cost?
[El efecto del país de origen en el consentimiento que pagar: ¿se calcula cuando se ama?]
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DOI: 10.3917/rsg.294.0069
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Keywords
Sense of affinity; Effect of country of origin; Willingness to pay; Affect; International marketing; Sentimiento de afinidad; Efecto del pais de origen; Consentimiento que pagar; Relacion afectiva; Marketing internacional; Sentiment d'affinité; Effet du pays d'origine; Consentement à payer; Marketing international;All these keywords.
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