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Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics

Author

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  • Saulo Dubard Barbosa

    (EM - EMLyon Business School)

  • Alain Fayolle

    (EM - EMLyon Business School)

Abstract

The article examines ways in which new information about a new venture project influences the risk perceptions associated with the project and the decision to join it. The authors suggest that alterations in the framing of available data about a venture creation project change risk perceptions linked to the project, people's willingness to join the project and begin the venture. Availability and anchoring are cited as heuristics through which additional information about a new venture can bias risk perceptions and decision making. The authors also discuss how intuitive thinking may actually result in biased estimates that are subsequently used as a basis in decision making.

Suggested Citation

  • Saulo Dubard Barbosa & Alain Fayolle, 2010. "Revisiting Entrepreneurial Risk Taking : Combined Effects of Cognitive Heuristics," Post-Print hal-02276688, HAL.
    • Handle: RePEc:hal:journl:hal-02276688
    DOI: 10.5465/ambpp.2010.54495384
    Note: View the original document on HAL open archive server: https://hal.science/hal-02276688
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    Cited by:

    1. Stephen X. Zhang & Javier Cueto, 2017. "The Study of Bias in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(3), pages 419-454, May.

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