IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02188778.html
   My bibliography  Save this paper

The place marketing devices as a vector of participation: an arnsteinian approach of a territory brand
[Les dispositifs de marketing territorial comme vecteur de participation : une approche arnsteinienne d’une marque de territoire]

Author

Listed:
  • Cédrine Zumbo-Lebrument

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

No abstract is available for this item.

Suggested Citation

  • Cédrine Zumbo-Lebrument, 2017. "The place marketing devices as a vector of participation: an arnsteinian approach of a territory brand [Les dispositifs de marketing territorial comme vecteur de participation : une approche arnste," Post-Print hal-02188778, HAL.
    • Handle: RePEc:hal:journl:hal-02188778
    DOI: 10.3917/gmp.061.0009
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-02188778
    as

    Download full text from publisher

    File URL: https://uca.hal.science/hal-02188778/document
    Download Restriction: no
    File URL: https://libkey.io/10.3917/gmp.061.0009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Charles-Edouard Houllier-Guibert, 2012. "De la communication publique vers le marketing des territoires : approche micro-sociologique de la fabrication de l’image de marque," Post-Print hal-03418828, HAL.
    2. Jean-Noël Kapferer, 2011. "France : Pourquoi penser marque ?," Post-Print hal-00781523, HAL.
    3. Jean-Noël Kapferer, 2011. "France : Pourquoi penser marque ?," Revue française de gestion, Lavoisier, vol. 0(9), pages 13-23.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Julien Cusin & Juliette Ducros-Passebois, 2016. "L'équipement culturel amiral pour (re)positionner l'image d'une ville : quoi de neuf depuis Bilbao ? Etude des cas de Lens et de Bordeaux," Post-Print hal-03239247, HAL.
    2. Maria Mercanti-Guérin & Vesselina Tossan, 2012. "Quand le Web redécouvre une frontière oubliée: les sites marchands « Made in France »," Post-Print hal-02056931, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02188778. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.