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A Conjoint Experiment for Partner Selection in Coopetition

Author

Listed:
  • Maria Elisabeth Bengtsson

    (Umeå University, Sweden)

  • Paul Chiambaretto

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Anne-Sophie Fernandez

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Malin Nãsholm

    (Umeå University, Sweden)

Abstract

We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.

Suggested Citation

  • Maria Elisabeth Bengtsson & Paul Chiambaretto & Anne-Sophie Fernandez & Malin Nãsholm, 2018. "A Conjoint Experiment for Partner Selection in Coopetition," Post-Print hal-02180511, HAL.
    • Handle: RePEc:hal:journl:hal-02180511
    DOI: 10.5465/AMBPP.2018.10543abstract
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