IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02172566.html
   My bibliography  Save this paper

Croyances superstitieuses en Tunisie : quel impact pour les stratégies de communication des entreprises ?

Author

Listed:
  • Soraya Zouari
  • Emmanuèle Gardair

    (LPPL - Laboratoire de Psychologie des Pays de la Loire - UA - Université d'Angers - UFRLL - Université de Nantes - UFR Lettres et Langages - UN - Université de Nantes, C2S - Cognition, Santé, Société - URCA - Université de Reims Champagne-Ardenne - SFR CAP Santé (Champagne-Ardenne Picardie Santé) - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Norchène Ben Dahmane Mouelhi

Abstract

Les individus ont recours à des comportements superstitieux pour tenter d'influencer des situations sur lesquelles ils n'ont pourtant aucun contrôle. Ces comportements superstitieux leur fournissent une illusion de contrôle qui peut réduire l'inquiétude ressentie. Cette étude essaye, dans une démarche exploratoire, de mieux comprendre l'impact de ces croyances superstitieuses en Tunisie afin de proposer des recommandations aux professionnels de la communication (annonceurs, agences). Pour ce faire, deux études qualitatives ont été menées, plus exactement des entretiens semi-directifs auprès de consommateurs et d'experts de la communication.

Suggested Citation

  • Soraya Zouari & Emmanuèle Gardair & Norchène Ben Dahmane Mouelhi, 2016. "Croyances superstitieuses en Tunisie : quel impact pour les stratégies de communication des entreprises ?," Post-Print hal-02172566, HAL.
    • Handle: RePEc:hal:journl:hal-02172566
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02172566. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.