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The co-development of innovative projects in CoPS activities

Author

Listed:
  • Florence Crespin-Mazet

    (Kedge BS - Kedge Business School)

  • Fanny Romestant

    (Excelia Group | La Rochelle Business School, CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Robert Salle

    (EM - EMLyon Business School)

Abstract

While CoPS literature extensively covers how suppliers use modularity and systems integration to innovate, it fails at providing insights on the marketing and sales processes supporting innovation. We aim to contribute at filling this gap by comparing the contrasted approaches developed by two suppliers to integrate an innovative sustainable demand related to a tramway project. Based on analytical grid derived from CoPS, project marketing and solutions literature, our in-depth case analysis enables to propose a preliminary model for the co-development of innovative projects in CoPS activities. Our findings capitalize on these complementary research streams and contribute an integrated model of the marketing and sales processes supporting CoPS innovation.

Suggested Citation

  • Florence Crespin-Mazet & Fanny Romestant & Robert Salle, 2019. "The co-development of innovative projects in CoPS activities," Post-Print hal-02145637, HAL.
  • Handle: RePEc:hal:journl:hal-02145637
    DOI: 10.1016/j.indmarman.2018.08.013
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    Cited by:

    1. Lina Mao & Jinghua Li & Changwei Guo, 2019. "Integrator’s Coordination on Technological Innovation Performance in China: The Dual Moderating Role of Environmental Dynamism," Sustainability, MDPI, vol. 12(1), pages 1-24, December.

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