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Does the Crowdfunding Platform Matter? Risks of a Negative Attitude towards the Platform in a Two-Sided Market

Author

Listed:
  • Camille Lacan

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Desmet

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

Abstract

Despite the growing interest in crowdfunding, a major issue is the campaign success rate. Less than half of the campaigns are able to reach their goals. However, previous studies have neglected that the creator‘s open calls towards the contributor population involve an Internet platform. To fill the gap, this study investigates the impact of the platform on the contributor participation in the campaign. Drawing on two-sided market theory, the empirical study reveals that crowdfunding platform plays a central role beyond the communication function of a website. Results are consistent with this view and demonstrate the effect of risk factors that increase the negative attitude of contributors by acting on the degree of usefulness and perceived difficulty of the platform. Finally, a negative attitude towards the Internet platform reduces both the willingness to support and to share word of mouth about a project.

Suggested Citation

  • Camille Lacan & Pierre Desmet, 2016. "Does the Crowdfunding Platform Matter? Risks of a Negative Attitude towards the Platform in a Two-Sided Market," Post-Print hal-02132615, HAL.
    • Handle: RePEc:hal:journl:hal-02132615
    as

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