IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02129869.html
   My bibliography  Save this paper

Promotion des ventes : tendances et interactivité

Author

Listed:
  • Pierre Desmet

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

  • Jean-Pierre Bernadet

Abstract

Cet article a pour but de permettre la compréhension et l'anticipation des tendances quant à la combinaison des techniques et des médias pour communiquer et gérer des opérations promotionnelles de plus en plus sophistiquées. Un cadre général d'analyse qui met en évidence les différents échanges nécessaires à la réalisation de l'opération, est proposé et sert de support pour analyser les tendances observées et les innovations récentes dans le montage des opérations.

Suggested Citation

  • Pierre Desmet & Jean-Pierre Bernadet, 1995. "Promotion des ventes : tendances et interactivité," Post-Print hal-02129869, HAL.
    • Handle: RePEc:hal:journl:hal-02129869
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Promotion des ventes; interactivité;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02129869. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.