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Types of coopetition strategy and market performance of product innovation”

Author

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  • Frédéric Le Roy

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Rhizlane Hamouti

Abstract

The aim of this research is to study the impact of coopetition strategy on market performance of product innovation. We distinguish three kinds of coopetition: 1) the vertical coopetition, 2) the horizontal coopetition and 3) the simultaneously horizontal and vertical coopetition. We study innovation at the product level and we analyze the market performance of innovation. We suppose that the more efficient strategy is, in order, the simultaneously horizontal and vertical coopetition, the horizontal coopetition, and the vertical coopetition. We perform quantitative analysis based ona sample of 763 video games lunched between 2006 and 2011. Results show that the strongest impact on performance derives from the horizontal coopetition, the simultaneously vertical and horizontal coopetition, and the vertical coopetition, respectively.

Suggested Citation

  • Frédéric Le Roy & Rhizlane Hamouti, 2016. "Types of coopetition strategy and market performance of product innovation”," Post-Print hal-02118610, HAL.
    • Handle: RePEc:hal:journl:hal-02118610
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