IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02117377.html
   My bibliography  Save this paper

Host territories of professional football clubs. How to reconcile, for public managers, sporting brand and territorial brand?
[Les territoires et leurs clubs sportifs professionnels : comment concilier, pour le décideur public, marque sportive et marque territoriale ?]

Author

Listed:
  • Christopher Hautbois

    (CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans)

  • Christophe Durand

    (CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

This article deals with the branding strategies of local governing bodies in relation to the existence of professional sport clubs. The main objective is to provide a typology in terms of public management in this area. This survey used a grounded theory approach and is based on five French cases: Auxerre, Bordeaux, Montpellier, Saint-Étienne and Toulouse. The first part suggests an overview of local public strategies which support sport industry. A special focus had been made on professional sport clubs rather than mega sporting events (Chappelet, Pinson, 2015). The second part provides a typology of local public strategies as well as both a comparative and longitudinal analysis of behaviors in this field.

Suggested Citation

  • Christopher Hautbois & Christophe Durand, 2016. "Host territories of professional football clubs. How to reconcile, for public managers, sporting brand and territorial brand? [Les territoires et leurs clubs sportifs professionnels : comment conci," Post-Print hal-02117377, HAL.
    • Handle: RePEc:hal:journl:hal-02117377
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02117377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.