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Economic commitment and socio-environmental concern in "made in France" purchase
[Engagement économique et préoccupations socio-environnementales dans l’achat « Made in France »]

Author

Listed:
  • Pauline Folcher

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Gilles N'Goala

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

The purpose of this article is to study the role of the consumer's economic commitment in the building of preferences. Economic aspect can't to be disconnected from other societal concerns. It is modeled alongside the socio- environmental concerns. To understand this role, an experiment with the use of the conjoint analysis is carried out on a representative sample of 596 respondents. The main results show that economic commitment significantly increases the utility of domestic origin and the utility of quality.

Suggested Citation

  • Pauline Folcher & Gilles N'Goala, 2016. "Economic commitment and socio-environmental concern in "made in France" purchase [Engagement économique et préoccupations socio-environnementales dans l’achat « Made in France »]," Post-Print hal-02101155, HAL.
    • Handle: RePEc:hal:journl:hal-02101155
    Note: View the original document on HAL open archive server: https://hal.science/hal-02101155
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