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L’hospitalité locale, vectrice de fidélisation envers une destination touristique ?

Author

Listed:
  • Saloua Touil-Maherzi

    (IHEC - Institut des hautes études commerciales (Carthage, Tunisie) - UCAR - Université de Carthage (Tunisie))

  • Samira Zine-Danguir

    (IHEC - Institut des hautes études commerciales (Carthage, Tunisie) - UCAR - Université de Carthage (Tunisie))

  • Gilles N'Goala

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Fidéliser la clientèle touristique constitue une priorité pour chaque destination désireused'accroitre sa compétitivité. Mais l'intensification de la concurrence, liée à une offre touristique riche et diversifiée, amène les destinations à repenser leur stratégie de fidélisation. C'est dans ce contexte d'effervescence que cette recherche s'interroge sur le rôle de l'hospitalité de la population locale dans la fidélisation des touristes. Les résultats d'une enquête en ligne, menée auprès de 300 touristes, révèlent l'effet positif de l'hospitalité perçue de la population locale sur l'intention de fidélité à une destination touristique.

Suggested Citation

  • Saloua Touil-Maherzi & Samira Zine-Danguir & Gilles N'Goala, 2014. "L’hospitalité locale, vectrice de fidélisation envers une destination touristique ?," Post-Print hal-02089074, HAL.
    • Handle: RePEc:hal:journl:hal-02089074
    as

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