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Une vision « managériale » des rapports de l’entreprise et de la société

Author

Listed:
  • Christian Le Bas

    (UCLy - UCLy (Lyon Catholic University))

  • Sylvaine Mercuri Chapuis

    (UCLy - UCLy (Lyon Catholic University))

Abstract

Strategic CSR sets up a new concept in the field of CSR. It is different from philanthropic and defensive CSR. We show it is useful for a better understanding of social issues and the consequences of the context of globalization on firm behaviour. Its main challenges are technological innovation and Shared value.

Suggested Citation

  • Christian Le Bas & Sylvaine Mercuri Chapuis, 2018. "Une vision « managériale » des rapports de l’entreprise et de la société," Post-Print hal-02058135, HAL.
    • Handle: RePEc:hal:journl:hal-02058135
    DOI: 10.15122/isbn.978-2-406-08427-3.p.0097
    as

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