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Vers un modèle de formation de la valeur perçue d’une innovation :le rôle majeur des bénéfices perçus en amont du processus d’adoption

Author

Listed:
  • Arnaud Riviere

    (Université Francois Rabelais [Tours])

Abstract

Afin de mieux comprendre le comportement du consommateur lors des premières phases d'interaction avec un nouveau produit, un modèle de formation de la valeur perçue d'une innovation est proposé et testé. L'étude quantitative, menée dans le secteur automobile auprès de 828 individus, démontre qu'en amont du processus d'adoption, la valeur perçue d'une nouveauté est seulement influencée par ses bénéfices perçus mais n'est pas affectée par ses sacrifices perçus. De même, les variables individuelles n'influencent pas directement la valeur perçue mais seulement les caractéristiques perçues du nouveau bien.

Suggested Citation

  • Arnaud Riviere, 2015. "Vers un modèle de formation de la valeur perçue d’une innovation :le rôle majeur des bénéfices perçus en amont du processus d’adoption," Post-Print hal-02055653, HAL.
    • Handle: RePEc:hal:journl:hal-02055653
    DOI: 10.1177/0767370114549908
    as

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