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L'efficacité de la participation consciente à promouvoir la durabilité sociale

Author

Listed:
  • Giana M. Eckhardt

    (RHUL - Royal Holloway [University of London])

  • Susan Dobscha

Abstract

Dans cet article, Giana Eckhardt et Susan Dobscha abordent le construit du ‘conscious pricing' et décrivent comment celui-ci est utilisé par les entreprises pour tenir compte des considérations sociales. Elles soulignent que les consommateurs ne sont pas prêts à supporter le coût de ces aspects sociaux. Ceux-ci doivent plutôt être pris en compte au niveau structurel.

Suggested Citation

  • Giana M. Eckhardt & Susan Dobscha, 2014. "L'efficacité de la participation consciente à promouvoir la durabilité sociale," Post-Print hal-02055526, HAL.
    • Handle: RePEc:hal:journl:hal-02055526
    DOI: 10.1177/0767370114527679
    as

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    Cited by:

    1. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.

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