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Du paradigme dichotomique de l’expérience d’achat au paradigme ubiquitaire

Author

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  • Olivier Badot

    (ESCP Europe - Ecole Supérieure de Commerce de Paris, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

  • Jean-François Lemoine

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

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Suggested Citation

  • Olivier Badot & Jean-François Lemoine, 2013. "Du paradigme dichotomique de l’expérience d’achat au paradigme ubiquitaire," Post-Print hal-02055393, HAL.
    • Handle: RePEc:hal:journl:hal-02055393
    DOI: 10.1177/0767370113499286
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    Cited by:

    1. Maïlys Torche & Loic Comino, 2018. "De la mobilité plurielle à la mobilité hybride : le cas des geeks," Post-Print hal-02169840, HAL.

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