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Promouvoir les comportements pro-environnementaux grâce à l’hypocrisie induite

Author

Listed:
  • Philippe Odou

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Peter Darke
  • Dimitri Voisin

    (LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université)

Abstract

Dans le domaine de la consommation pro-environnementale, les recherches se sont évertuées ces dernières années à expliquer l'écart existant entre les attitudes et les comportements effectifs. Trois études expérimentales montrent que lorsque la contradiction entre ce que les individus disent et ce qu'ils font est rendue saillante, c'est-à-dire dans une situation d'hypocrisie induite, ils réduisent de manière indirecte la dissonance cognitive qui en résulte en étant plus altruistes à l'égard d'associations qui agissent pour l'environnement mais pas pour des associations humanitaires. Cet effet de l'hypocrisie induite n'est plus significatif lorsque les individus ont pu, au préalable, affirmer leur Soi.

Suggested Citation

  • Philippe Odou & Peter Darke & Dimitri Voisin, 2018. "Promouvoir les comportements pro-environnementaux grâce à l’hypocrisie induite," Post-Print hal-02048755, HAL.
    • Handle: RePEc:hal:journl:hal-02048755
    DOI: 10.1177/0767370118788479
    as

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