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Les strategies de neutralisation de la pression normative par les consommateurs : le cas du telechargement illegal

Author

Listed:
  • P. Odou

    (GRITA - Groupe de Recherche sur les formes Injectables et les Technologies Associées - ULR 7365 - Université de Lille - CHRU Lille - Centre Hospitalier Régional Universitaire [CHU Lille])

  • G. Bonnin

    (EDHEC - EDHEC Business School)

Abstract

Les techniques de neutralisation, qui permettent aux consommateurs d'accomplir des pratiques déviantes tout en restant attachés à la norme de référence, sont mal connues. Nous montrons, dans le cas du téléchargement illégal, qu'il s'agit d'un assemblage discursif autonome, articulé autour de trois stratégies défensives (déresponsabilisation neutralisatrice, neutralisation pragmatique, neutralisation idéologique), et supportant la contradiction interne.

Suggested Citation

  • P. Odou & G. Bonnin, 2014. "Les strategies de neutralisation de la pression normative par les consommateurs : le cas du telechargement illegal," Post-Print hal-02048725, HAL.
  • Handle: RePEc:hal:journl:hal-02048725
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