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SMAA: A framework for a Sequential and Multidimensional Analysis of Alliances
[ASMA: Un dispositivo de Análisis Secuencial y Multidimensional de las Alianzas]

Author

Listed:
  • Benjamin Lehiany

    (SKEMA Business School, PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Paul Chiambaretto

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Analyzing the competitive dynamics of strategic alliances requires the development of original specific qualitative research tools. We propose a qualitative method for longitudinal analysis which integrates the three traditional dimensions of strategy – the market, market structures and the non-market environment – plus an additional dimension specific to alliances : inter-market relationships. We explain how to use the SMAA – Sequential and Multidimensional Analysis of Alliances – before applying it to the European railway sector. Compared to the traditional qualitative methods, the SMAA allows highlighting the dynamics of alliance portfolio effects resulting from the multiplication of points of contact between partners and competitors.

Suggested Citation

  • Benjamin Lehiany & Paul Chiambaretto, 2014. "SMAA: A framework for a Sequential and Multidimensional Analysis of Alliances [ASMA: Un dispositivo de Análisis Secuencial y Multidimensional de las Alianzas]," Post-Print hal-02048044, HAL.
    • Handle: RePEc:hal:journl:hal-02048044
    DOI: 10.7202/1027867ar
    as

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