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Stratégie de coopétition et performance de marché : une étude empirique

Author

Listed:
  • Fréderic Le Roy

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, Institut des Sciences de l'Entreprise et du Management - UM1 - Université Montpellier 1)

  • Famara Hyacinthe Sanou

    (Institut des Sciences de l'Entreprise et du Management - UM1 - Université Montpellier 1)

Abstract

Très peu de travaux établissent une relation entre les stratégies de coopétition et la performance de l'entreprise. Aucun de ces travaux ne met à jour l'impact des stratégies de coopétition sur la performance comparativement à l'impact des stratégies agressive et coopérative. Afin de combler ce vide, cette recherche étudie l'impact des stratégies coopétitives sur les performances de marché, comparativement à celui des stratégies agressive et coopérative. Les résultats montrent que les stratégies agressive, coopérative et coopétitive sont significativement distinctes; de même que la performance de marché dépend de la stratégie adoptée par la firme vis-à-vis de ses concurrents.

Suggested Citation

  • Fréderic Le Roy & Famara Hyacinthe Sanou, 2014. "Stratégie de coopétition et performance de marché : une étude empirique," Post-Print hal-02048035, HAL.
    • Handle: RePEc:hal:journl:hal-02048035
    DOI: 10.7202/1024198ar
    as

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    Cited by:

    1. Pierre-Jean Benghozi & Elisa Salvador, 2015. "Technological competition: a path towards commoditization or differentiation? Some evidence from a comparison of e-book readers," Post-Print hal-02080207, HAL.

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