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Identification des actions relationnelles au point de vente : une approche qualitative dans le domaine des produits de grande consommation vendus en hyper et supermarchés

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  • Sarah Mussol

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Philippe Aurier

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Gilles Séré de Lanauze

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

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Suggested Citation

  • Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2013. "Identification des actions relationnelles au point de vente : une approche qualitative dans le domaine des produits de grande consommation vendus en hyper et supermarchés," Post-Print hal-02025099, HAL.
    • Handle: RePEc:hal:journl:hal-02025099
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