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L'anxiété face à la mort et son influence sur le comportement du consommateur

Author

Listed:
  • Bertrand Urien

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest, UBO - Université de Brest)

Abstract

Cet article met en évidence un champ d'investigation rarement abordé en marketing : l'influence de l'anxiété face à la mort sur le comportement du consommateur. A partir des nombreuses investigations réalisées sur ce thème en psychologie, nous définirons tout d'abord le concept d'anxiété face à la mort. Nous analyserons ensuite les différentes variables pouvant l'affecter et les comportements adaptatifs. Une présentation de différentes implications possibles sur le comportement du consommateur sera alors envisagée. Nous proposerons en outre des exemples d'utilisation managériale et des voies de recherche futures.

Suggested Citation

  • Bertrand Urien, 2003. "L'anxiété face à la mort et son influence sur le comportement du consommateur," Post-Print hal-02022820, HAL.
    • Handle: RePEc:hal:journl:hal-02022820
    DOI: 10.1177/076737010301800402
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    Citations

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    Cited by:

    1. Adnane MAALAOUI & Imen SAFRAOU & Judith PARTOUCHE & Celine Viala, 2019. "How Subjective Age Affects Entrepreneurship: The Effects of Rejuvenating Trend on Entrepreneurial Intention among Seniors," Working Papers 2019-002, Department of Research, Ipag Business School.
    2. Adnane Maalaoui & Judith Partouche & Imen Safraou & Celine Viala, 2023. "Senior entrepreneurship: how subjective age affects seniors’ entrepreneurial intentions," Review of Managerial Science, Springer, vol. 17(2), pages 443-465, February.
    3. Samuel Guillemot & Andréa Gourmelen, 2017. "Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ?," Post-Print hal-01676282, HAL.
    4. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    5. Dumas, Jean-Malik, 2016. "Essays in behavioral strategy," Other publications TiSEM a04c1b1b-eeed-48ad-894b-7, Tilburg University, School of Economics and Management.
    6. Guillard, Valérie, 2009. "La tendance de certains consommateurs à tout garder," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5480 edited by Pinson, Christian.

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