IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02014431.html
   My bibliography  Save this paper

Estimation de la relation surface-ventes pour la vente par catalogue

Author

Listed:
  • P. Desmet

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Pour un distributeur, l'espace de présentation est un des éléments fondamentaux du coût mais aussi l'un des facteurs principaux déterminant la demande. En vente à distance, cet espace est représenté par la surface catalogue. A partir de résultats d'estimation de modèles sur deux bases de données, l'hypothèse de l'existence d'une relation monotone croissante, plutôt linéaire, entre le chiffre d'affaires et la surface est vérifiée. Si des seuils minima et maxima ont pu être mis en évidence, la relation ne semble pas être de type sigmoïde (courbe en «S») et ne permet pas de valider les hypothèses issues de la théorie de la perception. La méthodologie choisie, l'approche en coupe instantanée, ne permet cependant pas de séparer les effets spécifiques de la surface des anticipations du chef de rayon.

Suggested Citation

  • P. Desmet, 1991. "Estimation de la relation surface-ventes pour la vente par catalogue," Post-Print hal-02014431, HAL.
    • Handle: RePEc:hal:journl:hal-02014431
    DOI: 10.1177/076737019100600204
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02014431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.