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Antecedents of Intention to Use Green Banking Services in India

Author

Listed:
  • Douglas Bryson

    (ESC [Rennes] - ESC Rennes School of Business)

  • Glyn Atwal

    (CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC))

  • Anindita Chaudhuri

    (University of Calcutta)

  • Kartik Dave

    (Babasaheb Bhimrao Ambedkar Bihar University)

Abstract

Key factors are identified to predict consumers' intentions to use green banking services in India. The key factors that predict 60% of the variance in intention to use green banking services are perceived environmental integrity, attitude toward green banking, environmental concern, and collectivism. These results will help banks craft successful marketing strategies within the context of green innovation in a developing economy.

Suggested Citation

  • Douglas Bryson & Glyn Atwal & Anindita Chaudhuri & Kartik Dave, 2016. "Antecedents of Intention to Use Green Banking Services in India," Post-Print hal-02007553, HAL.
    • Handle: RePEc:hal:journl:hal-02007553
    DOI: 10.1002/jsc.2080
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    Cited by:

    1. Maria José Sousa, 2022. "Digital Technologies and Public Policies Applied to Green Cities," Land, MDPI, vol. 11(11), pages 1-18, November.
    2. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.

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