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Privacy, regulations and the value of personal data
[Vie privée, valeur des données personnelles et régulation]

Author

Listed:
  • Grazia Cecere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

  • Matthieu Manant

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

Personal data have an important place in the strategic positioning of Internet firms so as to better target consumers. When these data are combined with other data (from public administrations, for example), processing them can be a matchless source of added value for firms. The new strategies for extracting value from personal data warrant the adoption of appropriate regulations for this market. After identifying the sources of value related to the processing of personal data, this article draws on the academic literature in economics and marketing to shed light both on the strategies eventually adopted by firms for endowing personal data with an economic value and on the new business models that result. Questions are asked about how regulations will protect the privacy of individuals while letting untouched the ability of firms to innovate.

Suggested Citation

  • Grazia Cecere & Matthieu Manant, 2018. "Privacy, regulations and the value of personal data [Vie privée, valeur des données personnelles et régulation]," Post-Print hal-01988482, HAL.
    • Handle: RePEc:hal:journl:hal-01988482
    Note: View the original document on HAL open archive server: https://hal.science/hal-01988482
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