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Obesity: the link between stigma and perceived responsibility

Author

Listed:
  • Angélique Rodhain

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This study explores the link between stigma and perceived responsibility in the context of obesity, through the lens of attribution theory. The life narratives of three obese individuals and the verbalisations from semi-structured interviews with 60 young people (as potential stigmatisers) were collected to compare viewpoints about the perceived responsibility for carrying the stigma. First, in addition to internal and external responsibilities, the in-between case of luck appears as an alternative for both targets and potential stigmatisers. Second, the viewpoints diverge most regarding coping strategies: obese people are perceived as implementing disengagement strategies, whereas they themselves declare engagement strategies. Third, the targets reported a lived market stigma that is imperceptible to the observer's eye. We conclude by discussing cultural factors like the femininity/masculinity dimension.

Suggested Citation

  • Angélique Rodhain & Andréa Gourmelen, 2018. "Obesity: the link between stigma and perceived responsibility," Post-Print hal-01984645, HAL.
  • Handle: RePEc:hal:journl:hal-01984645
    DOI: 10.1080/0267257X.2018.1550105
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    Cited by:

    1. Defeng Yang & Xi Lei & Liang Hu & Yu Sun & Xiaodan Yang, 2023. "Brand stigmatization: how do new brand users influence original brand users?," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 77-94, January.

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