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Export mode, export strategy, and performance
[Mode d’exportation, stratégie export et performance]

Author

Listed:
  • Ludivine Duval

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Carole Maurel

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jean Laurent Viviani

    (UR - Université de Rennes)

Abstract

This article deals with the impact of export entry modes on performance, and more precisely with the moderating role of export strategy. An empirical study on 120 French wine companies has been carried out. Results show that no export entry mode is the best one when compared to others, in terms of performance. However, the adequate choice of an export entry mode depends on the export strategic positioning of the company.

Suggested Citation

  • Ludivine Duval & Carole Maurel & Jean Laurent Viviani, 2018. "Export mode, export strategy, and performance [Mode d’exportation, stratégie export et performance]," Post-Print hal-01973549, HAL.
    • Handle: RePEc:hal:journl:hal-01973549
    DOI: 10.15122/isbn.978-2-406-08722-9.p.0089
    as

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