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Pourquoi et comment innover par le design management : leçons de l’industrie agro-alimentaire

Author

Listed:
  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Gaëlle Pantin-Sohier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

La démarche du design management comporte des enjeux considérables pour les industries qui innovent. Dans le domaine agroalimentaire, secteur qui compte 20 % des plus grandes marques, la place accordée au design reste pourtant marginale et l'innovation est le plus souvent entre les mains des services Marketing et Recherche et Développement (R&D). Cet article montre que le design management constitue une voie prometteuse lorsque la pression à innover est forte malgré un marché saturé. Il fournit des pistes de réflexion aux fabricants pour intégrer le design au processus de production, à condition de bien définir la stratégie et d'adapter l'organisation et son contexte.

Suggested Citation

  • Céline Gallen & Gaëlle Pantin-Sohier, 2014. "Pourquoi et comment innover par le design management : leçons de l’industrie agro-alimentaire," Post-Print hal-01963444, HAL.
    • Handle: RePEc:hal:journl:hal-01963444
    DOI: 10.3917/riges.391.0059
    Note: View the original document on HAL open archive server: https://hal.science/hal-01963444
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    Cited by:

    1. Gaelle Pantin-Sohier & François Pantin & Alice Sohier & Laure Jacquemier & Rania Serhal, 2018. "Comprendre les conditions d’acceptation de l’innovation dans le secteur végétal," Post-Print hal-03224072, HAL.

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