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The Dark Side of Value Co-Creation: The Example of French Commercial Architecture
[El lado oculto de la co-creación de valor: el caso de la arquitectura comercial francesa]

Author

Listed:
  • Sabrina Hombourger Hombourger-Barès

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Franck Barès

    (HEC Montréal - HEC Montréal)

Abstract

Innovation is a network activity where different actors collaborate. An ethnographic survey of the French commercial architecture industry highlights the ambivalence of this co-production process. The results identify the sources of co-creation and co-destruction related both to the motivations of the actors and their interactions and examines their consequences. Retailers are encouraged to reposition themselves as project leaders, responsible for both assigning roles and mediating between the creative and technical functions. The development of new communication platforms to overcome interpretive biases between the diverse set of actors is also recommended.

Suggested Citation

  • Sabrina Hombourger Hombourger-Barès & Franck Barès, 2018. "The Dark Side of Value Co-Creation: The Example of French Commercial Architecture [El lado oculto de la co-creación de valor: el caso de la arquitectura comercial francesa]," Post-Print hal-01875990, HAL.
    • Handle: RePEc:hal:journl:hal-01875990
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