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An Investigation of Logistical Service in Franchising System: A Case Study in the French Context

Author

Listed:
  • Thierry Allegre

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

  • François Fulconis

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, LBNC - Laboratoire Biens, Normes, Contrats - AU - Avignon Université, AMU - Aix Marseille Université)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

Abstract

In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies.

Suggested Citation

  • Thierry Allegre & François Fulconis & Gilles Paché, 2014. "An Investigation of Logistical Service in Franchising System: A Case Study in the French Context," Post-Print hal-01854417, HAL.
    • Handle: RePEc:hal:journl:hal-01854417
    as

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