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Governance of inter-organizational relations and supply chain management: The case of franchising networks

Author

Listed:
  • Thierry Allegre

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

  • François Fulconis

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université, LBNC - Laboratoire Biens, Normes, Contrats - AU - Avignon Université)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

Abstract

Since the 1980s, the franchise relationship has given rise to numerous investigations in the fields of marketing and distribution. It refers to a contract between two legally independent companies, the franchisor and the franchisee. The franchisor owns a brand and/or a concept, while the franchisee exploits the franchisor's brand and/or concept. Based on an inter-organizational collaboration without subordination, the franchise relationship raises the question of its governance from a dual perspective, financial and commercial. On the other hand, the logistics dimension has rarely been addressed in the literature. This article, which is programmatic in nature, indicates the presence of a research perspective at this level and highlights the issues at stake.

Suggested Citation

  • Thierry Allegre & François Fulconis & Gilles Paché, 2018. "Governance of inter-organizational relations and supply chain management: The case of franchising networks," Post-Print hal-01854048, HAL.
    • Handle: RePEc:hal:journl:hal-01854048
    as

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