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Porteurs de projets numériques et médias spécialisés en entrepreneuriat

Author

Listed:
  • Flavien Bazenet

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Les porteurs de projets digitaux et la presse entretiennent une relation équivoque. Ils s'influencent mutuellement. D'un côté, le récit médiatique développé par les média impacte l'intention entrepreneuriale des futurs créateurs d'entreprise. De l'autre, les entrepreneurs utilisent, à l'aide de procédés atypiques, la presse pour faire progresser leur visibilité. Les rapports existants entre la presse et les entrepreneurs méritent un examen approfondi car ils soulèvent plusieurs questionnements de recherche en sciences de gestion.

Suggested Citation

  • Flavien Bazenet, 2018. "Porteurs de projets numériques et médias spécialisés en entrepreneuriat," Post-Print hal-01851652, HAL.
    • Handle: RePEc:hal:journl:hal-01851652
    as

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