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ATOM, a small multinational company
[ATOM, une petite entreprise multinationale]

Author

Listed:
  • Giovanna Magnani
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Antonella Zucchella

Abstract

ATOM is a family-owned company that has become the world leading supplier of cutting systems for leather, soft and semi-rigid materials. ATOM group - with four production units and ten sales subsidiaries in Europe, the USA, Brazil, China, India and Vietnam - is a small Italian company that has evolved in a way to be comparable with large multinationals. Developed in close collaboration with the company's management team, this case-study concerns the product and market diversification of an industrial SME. Students are asked to prepare a strategic analysis, to examine the company's internationalization process, to explain the success in Brazil, and to make recommendations for future orientations.

Suggested Citation

  • Giovanna Magnani & Ulrike Mayrhofer & Antonella Zucchella, 2018. "ATOM, a small multinational company [ATOM, une petite entreprise multinationale]," Post-Print hal-01832377, HAL.
    • Handle: RePEc:hal:journl:hal-01832377
    as

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