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Intercultural relationships of the French SME Mixel Agitators in China

Author

Listed:
  • Noémie Dominguez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This research focuses on intercultural relationships developed by Mixel Agitators, a French industrial SME, in the Chinese market. The company follows an ambitious internationalization strategy and has established a production and sales subsidiary in China. The relationships established with the Chinese subsidiary appear to be difficult, which represents an important barrier to operations in China. This article attempts to contribute to a better understanding of intercultural relationships between the French headquarters and the Chinese subsidiary. The empirical study is based on 15 interviews conducted with managers of Mixel Agitators in both countries and institutional actors involved in Franco-Chinese business relationships. The results show that the difficulties faced are due to differences concerning the business context as well as national and organizational cultures.

Suggested Citation

  • Noémie Dominguez & Ulrike Mayrhofer, 2018. "Intercultural relationships of the French SME Mixel Agitators in China," Post-Print hal-01832305, HAL.
    • Handle: RePEc:hal:journl:hal-01832305
    as

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