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« À vos marques, prêts, placez… Sport, business et cinéma »

Author

Listed:
  • Thomas Bauer

    (EHIC - Espaces Humains et Interactions Culturelles - UBP - Université Blaise Pascal - Clermont-Ferrand 2 - IR SHS UNILIM - Institut Sciences de l'Homme et de la Société - UNILIM - Université de Limoges - UCA [2017-2020] - Université Clermont Auvergne [2017-2020] - UCA - Université Clermont Auvergne)

  • Patrick Bouchet

    (UFR Sciences du Sport (STAPS) (Université de Bourgogne) - UB - Université de Bourgogne)

Abstract

Le « placement de produit » occupe de nos jours une place substantielle dans les productions médiatiques. Devenu un puissant moyen de communication, il fait désormais partie intégrante de notre quotidien. Le secteur sportif n'échappe pas au phénomène.

Suggested Citation

  • Thomas Bauer & Patrick Bouchet, 2017. "« À vos marques, prêts, placez… Sport, business et cinéma »," Post-Print hal-01824934, HAL.
    • Handle: RePEc:hal:journl:hal-01824934
    as

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    Keywords

    Cinéma; sport; marque; placement;
    All these keywords.

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