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Business model emergence and evolution: a sensemaking approach

Author

Listed:
  • Alexis Laszczuk

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Lionel Garreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Bernard de Montmorillon

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This study explores business model change mechanisms by adopting a sensemaking perspective. Based on a longitudinal case study, we examine business model emergence and evolution process on a 22 month period. We show that specific interactions in the sensemaking process lead to various types of change in the business model or tactical choices. We identify three logics of business model sensemaking that can be enacted by actors for business model development and refinement. This research contributes to show and better understand the social aspect of business model thinking and offer new opportunities for generating efficient sensemaking for business model development.

Suggested Citation

  • Alexis Laszczuk & Lionel Garreau & Bernard de Montmorillon, 2016. "Business model emergence and evolution: a sensemaking approach," Post-Print hal-01778284, HAL.
    • Handle: RePEc:hal:journl:hal-01778284
    as

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