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Ugie Salmon & Jambon de Bayonne : there is no smoke without fire!
[Ugie Salmon & Jambon de Bayonne : Il n'y a pas de “fumé” sans feu !]

Author

Listed:
  • Christophe Stalla-Bourdillon

    (ICN Business School)

  • Clarice Bertin

    (ICN Business School, BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

Abstract

A well-known food company is faced with a dreadful rumor which could very quickly put it in a most difficult situation... How will each of the crisis unit teams in Ugie Salmon Fishing and the Jambon de Bayonne Consortium handle this emergency?

Suggested Citation

  • Christophe Stalla-Bourdillon & Clarice Bertin, 2017. "Ugie Salmon & Jambon de Bayonne : there is no smoke without fire! [Ugie Salmon & Jambon de Bayonne : Il n'y a pas de “fumé” sans feu !]," Post-Print hal-01775293, HAL.
  • Handle: RePEc:hal:journl:hal-01775293
    as

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