IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01768869.html
   My bibliography  Save this paper

Positionnement stratégique des « Big Pharma » en France : visualisation inducto-déductive et multi-perspective des espaces concurrentiels

Author

Listed:
  • Philippe Rebiere

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Hareesh Mavoori

    (ICN Business School)

Abstract

L'objet de l'article est de présenter un cadre de visualisation hybride, combinant de multiples approches, offrant un aper\ccu de la dynamique concurrentielle au sein de l'industrie pharmaceutique. Les forces concurrentielles incitent les entreprises au sein d'une industrie à se structurer sous forme de clusters, pour bénéficier d'effets de synergie et assurer la protection mutuelle de leurs parts de marché. La visualisation de ces clusters offre une perspective précise de la dynamique du marché susceptible d'aider les managers dans la formulation de leur positionnement stratégique et les législateurs chargés de la surveillance et de la réglementation de l›industrie. Une combinaison synergétique des approches inductives, déductives, quantitatives et qualitatives est nécessaire pour assurer une bonne compréhension du jeu complexe des forces du marché sans sursimplification. Mots-clés : groupes stratégiques, industrie

Suggested Citation

  • Philippe Rebiere & Hareesh Mavoori, 2017. "Positionnement stratégique des « Big Pharma » en France : visualisation inducto-déductive et multi-perspective des espaces concurrentiels," Post-Print hal-01768869, HAL.
    • Handle: RePEc:hal:journl:hal-01768869
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01768869. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.