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De la congruence de valeurs à la marque employeur: quelles conséquences pour l'identification et le bouche‐à‐oreille vis‐à‐vis de l'organisation?

Author

Listed:
  • Fanny-Juliet Poujol

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Audrey Charbonnier-Voirin

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Juliet F Poujol
  • Alexandra Vignolles

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

The war for talent has led organizations to develop a strong employer brand to attract and retain skilled employees. Few studies have examined the antecedents and consequences of the internal employer brand. We focus on the influence of employee‐organization values congruence on the employee's perception of the employer brand and on the influence of the employer brand on organizational identification and positive word‐of‐mouth vis‐à‐vis the employer. Results from a survey of 308 employees show that the employer brand fully mediates the relationship between values congruence and organizational identification and positive word‐of‐mouth. These results have theoretical and managerial implications in terms of employer branding.

Suggested Citation

  • Fanny-Juliet Poujol & Audrey Charbonnier-Voirin & Juliet F Poujol & Alexandra Vignolles, 2017. "De la congruence de valeurs à la marque employeur: quelles conséquences pour l'identification et le bouche‐à‐oreille vis‐à‐vis de l'organisation?," Post-Print hal-01756969, HAL.
    • Handle: RePEc:hal:journl:hal-01756969
    DOI: 10.1002/cjas.1389
    Note: View the original document on HAL open archive server: https://hal.parisnanterre.fr/hal-01756969
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