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Le paradoxe de la stratégie d'imitation, entre échecs et réussites

Author

Listed:
  • Bilal Bourkha

    (Ecole Nationale de Commerce et de Gestion Oujda)

  • Kchiri Abdelmajid

    (Ecole Nationale de Commerce et de Gestion Oujda)

  • Tahour Abdelaziz

    (Faculté de Sciences Juridiques, Economiques et Sociales [Settat] - Université Hassan 1er [Settat])

Abstract

L'idée défendue dans cet article est que la littérature n'a pas trouvé un compromis concernant l'importance de l'imitation concurrentielle. Jusqu'à aujourd'hui, une grande partie de la littérature continue à négliger l'importance de l'imitation alors que cette dernière a été une stratégie bénéfique pour plusieurs organisations. Par conséquent, cette communication souligne cette divergence dans la littérature et présente des perspectives de recherche sur le thème « stratégie d'imitation ».

Suggested Citation

  • Bilal Bourkha & Kchiri Abdelmajid & Tahour Abdelaziz, 2017. "Le paradoxe de la stratégie d'imitation, entre échecs et réussites," Post-Print hal-01755996, HAL.
    • Handle: RePEc:hal:journl:hal-01755996
    Note: View the original document on HAL open archive server: https://hal.science/hal-01755996
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