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Les outils du web2.0 et la génération Y : un usage approfondi ou du simple picorage ?

Author

Listed:
  • Bruno Carpentier
  • Rolande Marciniak

    (IDHE - Institutions et Dynamiques Historiques de l'Economie - ENS Cachan - École normale supérieure - Cachan - UP1 - Université Paris 1 Panthéon-Sorbonne - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique)

  • Bernard Quinio

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

"Generation Y" is of great interest for both academics and professionals. For companies, it fits in most of their new employees and new customers. The study of this generation raises questions. The only consensus point lies in the fact that this generation is particularly friendly with web2.0 tools. Thanks to a quantitative study run in a French business school among 1012 students, we show that members of a "Y" cohort, de-spite their great ability to use web2.0 tools, didn't de-velop a thorough use. Moreover, their attitude towards these tools cannot be considered as perfectly homoge-neous. Managerial and educational consequences are studied.

Suggested Citation

  • Bruno Carpentier & Rolande Marciniak & Bernard Quinio, 2011. "Les outils du web2.0 et la génération Y : un usage approfondi ou du simple picorage ?," Post-Print hal-01755737, HAL.
    • Handle: RePEc:hal:journl:hal-01755737
    Note: View the original document on HAL open archive server: https://hal.parisnanterre.fr/hal-01755737
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