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Business models of Proximity concepts in retailing: illustrative case of Casino Proximity Branch's retailing brands portfolio
[Business models des concepts de proximité de la GDA : illustration à travers le portefeuille d’enseignes de la branche proximité de Casino]

Author

Listed:
  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Odile Chanut

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

In France, new brands of proximity stores make up for the decrease of growth of GMS and meet an increased demand for convenience and services in city centers. They are based on a "generic business model" combining resources, competencies, offer and activities creating revenues and exchanges. Proximity stores generic business model is based on a high cost structure, an assortment composed of many services and products (mainly private labels) and a franchise system. However, each brand of retail store has a singular business model characterized by different types of proximity. This business models are analyzed through as an analysis grid decomposing seven dimensions of proximity in the field of retailing. This grid is operationalized permitting to analyze four retailing brand within Casino group's proximity branch.

Suggested Citation

  • Claire Capo & Odile Chanut, 2013. "Business models of Proximity concepts in retailing: illustrative case of Casino Proximity Branch's retailing brands portfolio [Business models des concepts de proximité de la GDA : illustration à t," Post-Print hal-01745278, HAL.
    • Handle: RePEc:hal:journl:hal-01745278
    as

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