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Turning regulation into business opportunities: A brief history of French food mass retailing (1949–2015)

Author

Listed:
  • Adam Dewitte

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Sebastian Billows

    (CSO - Centre de sociologie des organisations (Sciences Po, CNRS) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique)

  • Xavier Lecocq

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

The French retail market stands out among its European counterparts as being more concentrated. Relative to its neighbors, it has a higher number of large stores, such as hypermarkets. This article explains the origins of this market structure by assessing the impact of regulation on the French food retail industry between 1949 and 2015. Despite legislation aimed at curtailing their growth, retailers were able to circumvent legal constraints. Over the period considered, three ‘regulation-adaptation' loops are described. Retailers' responses to regulatory regimes affected both their bargaining mechanisms with suppliers and the business models they used to sell their products. By turning regulation into business opportunities, French retailers have managed to create a powerful oligopolistic industry, and are now among the largest retail groups in the world.

Suggested Citation

  • Adam Dewitte & Sebastian Billows & Xavier Lecocq, 2017. "Turning regulation into business opportunities: A brief history of French food mass retailing (1949–2015)," Post-Print hal-01733189, HAL.
    • Handle: RePEc:hal:journl:hal-01733189
    DOI: 10.1080/00076791.2017.1384465
    as

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