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In Situ Methodology
[La méthodologie in situ]

Author

Listed:
  • Per Echeverri

    (Karlstad University [Sweden])

Abstract

This article argues in favour of a new direction in service research: in situ methodology. It problematizes previous ways of conducting service research and envisages a more profound theoretical and empirical understanding. It outlines three basic arguments as a scientific rationale, discussing ontological, epistemological, and methodological matters. It is highlights the need to develop more creative methods that allow proximity to the phenomenon and the involved actors with the capacity to grasp the multi-faceted reality.

Suggested Citation

  • Per Echeverri, 2017. "In Situ Methodology [La méthodologie in situ]," Post-Print hal-01681404, HAL.
    • Handle: RePEc:hal:journl:hal-01681404
    DOI: 10.15122/isbn.978-2-406-07120-4.p.0077
    as

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