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The sharing economy: What makes it attractive for consumers?
[Services collaboratifs : qu’est-ce qui les rend attractifs pour les consommateurs ?]

Author

Listed:
  • Daisy Bertrand

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Fabienne Chameroy

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Pierre-Yves Léo

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Jean Philippe

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

This paper seeks to better understand what is at stake with the increasing "collaborative" consumption. It is focused on the consumer behaviour in hospitality services in France. Qualitative approaches are used. After mapping collaborative platforms operating in the field, few typical suppliers are selected and a "netnographic" approach is conducted: suppliers' websites and dedicated blogs and forums where consumers share and discuss their experiences are compared using content analyses.

Suggested Citation

  • Daisy Bertrand & Fabienne Chameroy & Pierre-Yves Léo & Jean Philippe, 2017. "The sharing economy: What makes it attractive for consumers? [Services collaboratifs : qu’est-ce qui les rend attractifs pour les consommateurs ?]," Post-Print hal-01681302, HAL.
    • Handle: RePEc:hal:journl:hal-01681302
    DOI: 10.15122/isbn.978-2-406-06930-0.p.0149
    as

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