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Institutions As Multimodal Accomplishments: Towards the Analysis of Visual Registers

Author

Listed:
  • Dennis Jancsary

    (WU - Wirtschaftsuniversität Wien [Austria])

  • Renate E. Meyer

    (CBS - Copenhagen Business School [Copenhagen], WU - Wirtschaftsuniversität Wien [Austria])

  • Markus A. Höllerer

    (UNSW - University of New South Wales [Sydney], WU - Wirtschaftsuniversität Wien [Austria])

  • Eva Boxenbaum

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris sciences et lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, CBS - Copenhagen Business School [Copenhagen])

Abstract

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct "modal registers" – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Suggested Citation

  • Dennis Jancsary & Renate E. Meyer & Markus A. Höllerer & Eva Boxenbaum, 2017. "Institutions As Multimodal Accomplishments: Towards the Analysis of Visual Registers," Post-Print hal-01678781, HAL.
    • Handle: RePEc:hal:journl:hal-01678781
    DOI: 10.1108/S0733-558X2017000054A004
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    Cited by:

    1. Koornneef, Stephanie, 2021. "It’s about time : Essays on temporal anchoring devices," Other publications TiSEM 91f67ed3-8fde-494f-acf2-7, Tilburg University, School of Economics and Management.

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