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Warning and promotion effects of Front-Of-Pack (FOP) nutrition labeling on food products
[Les effets d’alerte et de promotion des logos nutritionnels sur la face avant des packagings des produits agroalimentaires]

Author

Listed:
  • Philippe Mérigot

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Lydiane Nabec

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

French public authorities encourage front of the pack nutrition labels on food products (PNNS 2016). The stakes are to inform consumers about nutritional qualities of the products they purchase and to encourage consumption of healthy products. This research analyzes the effects of these labels by an online experiment with 176 consumers who evaluated three muesli of different nutritional qualities. We show that nutritional labels (whether in interpretive like the French 5C or descriptive format like the GDA) impact the evaluation of products by consumers. Nevertheless, interpretive format is more efficient to alert about unhealthy products and to promote healthy products than reductive format.

Suggested Citation

  • Philippe Mérigot & Lydiane Nabec, 2016. "Warning and promotion effects of Front-Of-Pack (FOP) nutrition labeling on food products [Les effets d’alerte et de promotion des logos nutritionnels sur la face avant des packagings des produits a," Post-Print hal-01669321, HAL.
    • Handle: RePEc:hal:journl:hal-01669321
    as

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