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Proposition d'une échelle de perception de la vie privée sur les smartphones

Author

Listed:
  • Eric Di Benedetto
  • Jean‐pierre Tang‐taye

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion)

  • Stéphane Bourliataux‐lajoinie

    (Institut d'Administration des Entreprises (IAE) - Tours)

Abstract

Perception of privacy on smartphones: a proposed scale Abstract The smartphone takes such a place that it may be seen as an extension of the memory and social life of mobile users called " mobinautes " in France with over 40 million of customers. This interconnection between data exchange and privacy leads to a complex marketing challenge where the borders are not clearly measurable. By using a symbiotic approach the paper develops a measuring scale focused on privacy and highlights the need for a multidimensional view with innovation, utility, dependence and added value as additional constructs. Through a structural model data analysis using SPSS and AMOS the findings suggest some implications in marketing strategy likely to interest network mobile phone providers and further academic research.

Suggested Citation

  • Eric Di Benedetto & Jean‐pierre Tang‐taye & Stéphane Bourliataux‐lajoinie, 2016. "Proposition d'une échelle de perception de la vie privée sur les smartphones," Post-Print hal-01653843, HAL.
    • Handle: RePEc:hal:journl:hal-01653843
    Note: View the original document on HAL open archive server: https://hal.univ-reunion.fr/hal-01653843
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    File URL: https://hal.univ-reunion.fr/hal-01653843/document
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